a los angeles girl in new york city

A STYLE, MUSIC, ART, AND TRAVEL JOURNAL

Thursday, June 22, 2017

WHY ARE TRUCK LOGOS SO NICE

          To break up the constant stream of outfit posts that makes up the content on this blog, I want to talk today about something a little more art-related. I'm 99% sure I'm going to declare my major as Visual Arts and Art History come Sophomore year, so I might as well. What better to discuss than the fantastic graphic design I've been noticing on trucks around Manhattan lately? Probably a lot, but hear me out - this stuff is cool.


          I noticed this one on my walk to my internship in Chelsea. A clean script font with a drop shadow, painted onto the side of the dumpster truck in a metallic silver. Truly beautiful. The slight tilt of the words is also quite nice. I imagine this graphic on a gym tank top... or maybe embroidered onto the back of a denim jacket. It's clean, slightly vintage, and definitely to-the-point. It also instantly reminded me of "Doin' It Right" by Daft Punk (featuring Panda Bear), a great song from 2013.



          Only a couple of days later, I noticed this truck on my block on the Upper West Side. The slogan is essentially the same as the previous truck's - but why the quotation marks? Doing it Right is a self-issued statement - like saying, "you can trust us to do it right," - but "DONE RIGHT THE FIRST TIME" implies that someone outside of the company has promised the job will be done correctly. Is it better to have that promise come from the company themselves, or from a referral of a past customer? I'm not sure I have the answer. While this script font is not a aesthetically pleasing as the previous one, this truck gets extra points for the gradient effect used in the telephone number - reminds me a bit of retro-futurism. 


          I noticed this truck on my walk home from work in Chelsea last week. The font reminded me of that on Traffic's The Low Spark of High Heeled Boys album artwork, which I have been obsessing over lately. Love those clean lines. Love the weird angle. Love that blue color. 10/10.
          Walking around a lot in New York City has definitely allowed me to pay way more attention to truck logos than I ever have before, and honestly, I feel like I'm learning a lot about design. I wonder who designs all of these? And who paints them? Sounds like a question for one of my favorite childhood TV shows, How It's Made.
xx Alyssa

Tuesday, June 20, 2017

MY CURATED VINTAGE SHOP

         I've started to sell vintage on Poshmark - pieces that I've curated specifically for my lil online shop! These are sourced from thrift stores around New York City, handpicked by myself on my days off. They're all in great vintage condition and chosen with love. Here's some of the items I put up on my Poshmark closet today:

Floral Swimsuit/Bodysuit


Leopard Print Top


Calvin Klein Jeans T-shirt


White Fur Coat


High School Gymnastics Long Sleeve


          If you see anything you like, head over to my Poshmark closet and grab it before someone else does! I will be adding new items as soon as these sell, so keep your eyes open.

xx Alyssa

Sunday, June 18, 2017

BROOKLYN VINTAGE THRIFT HAUL

          I went thrift shopping in Brooklyn yesterday and got caught in this horrible downpour without an umbrella... thankfully, that was my only bad luck of the day, because I made some seriously great finds. I went to Goodwill, Salvation Army, and Out Of The Closet in Downtown Brooklyn (I think? I got off at the Dekalb Q station) and got all of this stuff for a total of $30.


          This top is actually hanging up in front of my window right now because it was originally light green, and I just used Rit Dye's color remover to make it a light white color instead. I've been wanting a cotton/linen tank like this for such a long time - also, the straps are silk! Even better.


          The second top I bought was a Diane Von Furstenberg reissue of a vintage design. It's my new disco top. It has a chain print and a tie that wraps at the waist.


          I also found these silk pajama shorts that work just as well as normal shorts. My favorite thing to do when I get home from work in the summer is immediately change to a tank top and comfy shorts, and these are my new go-to.


          These boots, though, are probably my best purchase. They were $5 - FIVE DOLLARS!!! - and basically unworn. Disco boots to wear with my disco top. I am completely in love.

xx Alyssa

Friday, June 16, 2017

HOOT MAG: A Week In Outfits (featuring me)

        Head over to Hoot Mag's blog to see me featured in A Week In Outfits! I promise, I look cute. You can hear a little bit more about my summer internship, too. And hey - I might even get a real job! Real money! Exciting things.


xx Alyssa

ACNE PRE-FALL 2017 IS MAKING ME SO HAPPY

          I just got an email from Acne Studios announcing their Pre-Fall 2017 collection is on sale now, and I feel like an idiot for only seeing it now. This is, undoubtedly, my favorite collection of theirs in recent memory. And I need to go through why.

 
          First of all, the 70s vibes are timed perfectly with my current obsession with 70s music: Fleetwood Mac, ABBA, late Velvet Underground, early Blondie... I'm here for it. I also think there's something about the color scheme that really reminds me of home. The 70s was obviously a golden age for the music industry centered in Los Angeles, so I'm definitely coming from somewhere. The burnt oranges and browns remind me of California's rolling hills, the yellows recall bright summer days, the blues are the color of a VSCO-filtered ocean pic. Yet with the big, baggy silhouettes, the pieces are still very much Acne. I miss home, and this collection is making me feel a little closer to it.

          The photos are also impeccable. The model's haircut is fantastic, and I've recently been really wanting to dye my hair a super-dark brown, and this look is definitely inspiring me to do so. It even makes me sorta want bangs again. No, Alyssa... no....



xx Alyssa

Thursday, June 15, 2017

OUTFIT: Business Casual

          I've always loved the term "business casual." I think it's so funny. I think it's funny because it's used by people who take themselves very seriously. A lot of things in the past year, such as giving myself a DIY (short) haircut and getting my first tattoo, have forced me to take myself less seriously. I brought this blazer with me to New York in the hope that I could wear it to make myself look professional - like if I needed to give a presentation or go to an interview - and so far, it's worked wonders. But why does wearing a blazer instantly give me more confidence?

          I don't think it's the actual blazer - I think it's the act of owning the blazer, and the decision to wear the blazer. I bought it four years ago from J. Crew for my high school. Once a week, we had to dress up in "assembly dress," which was basically "business attire practice." Hey, it worked. Even though some people wear t-shirts, jeans, and tennis shoes to the Marchesa office (where I've been interning), I definitely feel a little bit more important and powerful when I wear my blazer.



           My blazer, like I said, is from J. Crew, and my two piece is from Reformation. I was wearing Gucci loafers on the bottom. The pins from my jacket are all vintage.

xx Alyssa

Monday, June 12, 2017

OUTFIT: Basically The Same Thing I Wore Last Weekend

          Today, I'm wearing basically the same thing I wore to Gov Ball last weekend but with shorts instead of jeans since I'm trying to optimize my tanning over these sunny days. At the end of this week, I'll be posting A Week In Outfits on Hoot Mag's blog, so keep an eye out for that!




          I'm wearing a bralet from Urban Outfitters, a vintage silk tank, a thrifted black western belt, vintage Levi's shorts, my Mansur Gavriel bag, and (not pictured) black Birkenstocks. Because I value comfort.

xx Alyssa