Hello lovelies! In June of 2012, I ombre-d (basically bleached the ends) of my hair. A little over a month ago, I trimmed my hair almost 4 inches. Now that the lightest part has been cut off, the ends of my hair look pretty brassy/orangey from the bleach. To get rid of this brassiness, you're supposed to use purple shampoo. This method works by depositing small amounts of purple pigment in your hair, canceling out the yellow and orange tones (purple is the opposite of yellow-orange). I picked up Clairol's Shimmer Lights shampoo, and I've been using it for the past month, so I thought it would be helpful for my blonde/ombre-d readers if I did a review.
The product & packaging:
The bottle is relatively small for the price (I got it for 8$ at my local beauty store), but you don't have to use much product so it should last a long time. I use it every time I wash my hair, and it's lasted me a month at least.
The product comes out like shampoo. I like to apply it at the same time as my conditioner because I use other shampoo and only need it on the ends, where my hair is still affected by the bleach. If all of your hair is blonde, you should use it with your shampoo so it covers your whole head. It also smells nice, which is good.
On the bottle, there's no directions to let it sit, but I've found that leaving the product to sit in your hair for at least a minute or two helps a lot.
Although my hair isn't completely blonde, I have still seen results with this shampoo. My hair looks a little darker, but there are almost no brassy tones left. If you continue your use of this shampoo, the results will get better and better - beware, if you wash your hair a lot, the results will not be as noticeable because you're literally washing the purple pigment out every time.
If you have wavy/curly, thick hair that does not have to be washed as much as thin, greasy hair, then this product is for you. I'm sure it can't be as effective as dying your hair a different color or using a toner, but it helps as an easy substitute with no damage.
Overall, I would recommend this product to someone else. It has worked relatively well for me, and I hope it does for you too!
P.S. - if you ever want me to review a product, let me know and I'll try to test it out!