I noticed this one on my walk to my internship in Chelsea. A clean script font with a drop shadow, painted onto the side of the dumpster truck in a metallic silver. Truly beautiful. The slight tilt of the words is also quite nice. I imagine this graphic on a gym tank top... or maybe embroidered onto the back of a denim jacket. It's clean, slightly vintage, and definitely to-the-point. It also instantly reminded me of "Doin' It Right" by Daft Punk (featuring Panda Bear), a great song from 2013.
Only a couple of days later, I noticed this truck on my block on the Upper West Side. The slogan is essentially the same as the previous truck's - but why the quotation marks? Doing it Right is a self-issued statement - like saying, "you can trust us to do it right," - but "DONE RIGHT THE FIRST TIME" implies that someone outside of the company has promised the job will be done correctly. Is it better to have that promise come from the company themselves, or from a referral of a past customer? I'm not sure I have the answer. While this script font is not a aesthetically pleasing as the previous one, this truck gets extra points for the gradient effect used in the telephone number - reminds me a bit of retro-futurism.
I noticed this truck on my walk home from work in Chelsea last week. The font reminded me of that on Traffic's The Low Spark of High Heeled Boys album artwork, which I have been obsessing over lately. Love those clean lines. Love the weird angle. Love that blue color. 10/10.
Walking around a lot in New York City has definitely allowed me to pay way more attention to truck logos than I ever have before, and honestly, I feel like I'm learning a lot about design. I wonder who designs all of these? And who paints them? Sounds like a question for one of my favorite childhood TV shows, How It's Made.